Breast milk is best for your baby

Breastfeeding is the best nutrition for healthy growth and development of babies. Exclusive breastfeeding for 6 months is the optimal way of feeding infants. Thereafter infants should receive complementary foods with continued breastfeeding up to two years or beyond. Good maternal nutrition helps sustain an adequate supply and quality of breast milk. Unnecessary introduction of bottle feeding, partially or fully, or of other complementary foods and drinks may have a negative impact on breastfeeding, which may be irreversible. Consult your doctor and consider the social and financial implications before deciding to use breast milk substitutes or if you have difficulty breastfeeding. Follow usage, preparation and storage instructions of breast milk substitutes or of other complementary foods and drinks carefully as improper or unnecessary use may pose a health hazard.

Growing Up Together Naturally

Heritage, Nature and Technology in Every Tin.

Vox traced our milk back to the farms they originated from.

In the crowded market of milk powders, what makes NOVAS™ Signature Milk in Friso^® Gold so special? Is it the cows, the technology, or is it the generations of expertise? Vox interviewed one of our farmers to discover what makes the milk we produce so unique.

Meet the Cows That Make Your Child’s Milk Formula

NOVAS™ Signature Milk is sourced from Holstein-Friesian cows in the Netherlands, widely considered to be the best milk producing breed in the world. These cows were carefully selected and given a customised feed to produce milk in our products.

What Makes NOVAS™ Signature Milk Easier to Digest?

Casein proteins are core components of cow’s milk. NOVAS Signature Milk is low in casein mineralisation, which is known to form soft curd particles that are easily digested in the stomach.

Combining Traditions and Technologies for Craft Milk

Our Dutch farms have 150 years of dairy expertise—generations of knowledge passed through family-run farms—paired with advanced technology to pick up minute changes in each cow’s physiology, growth, and general wellbeing to ensure they produce quality milk.

Hear it From Our Farmers

There’s more to NOVAS™ Signature Milk. Have a look at how things work on the ground from third-generation dairy farmer Paul Schouten and his herd of 250 cows.

Read the Vox Feature

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Sense And Abilities Activities for Children

“Nature’s diversity is such a rich resource for exploration and sensory learning, offering stimuli for our 5 senses and allowing our brain to give these sensations meaningful interpretations. Symbolic learning, for example, from the television or books would never equal to the experience of being there in the midst of nature! Watching a documentary about a camping trip to the jungle or forest would not be the same as actually being on the trip and feasting the senses on all the sights and sounds. When our children spend time with nature, they learn to respect and appreciate it. They are much healthier, developing gross and fine motor coordination, enjoying their outdoor activities and learning skills. They learn to socialise and interact, sharing and building relationships.” – Dr Aw Tui Lar, Consultant Psychiatrist

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