Malaysian Mums’ Expectation of Maternal and Formulated Milk Powder for Children

This is What Mums in Malaysia Expect from Formulated Milk Powder for Children. Find out what they said here!

With the advancement of technology, the new generation of parents are becoming increasingly cautious about their purchases and expect clarity, as well as accountability from brands they would like to buy formula milk from. Since these are directly consumed by themselves and their children, parents would definitely want to have peace of mind when it comes to their choice of milk powder brands.

It was found out that Malaysian parents echoed the same sentiments following a survey conducted by theAsianparent and Friso Gold®. In a bid to identify the motivating factors for their purchases, mums revealed their concerns and expectations on sourcing good quality-formulated milk powder for children, as well as the right maternal milk.

Read to find out more about what pregnant mothers and mothers with children (12 months old and above) in Malaysia had to say about how they choose formula milk.

Formulated Milk Powder for Children Malaysia - Packaging Information

Mum's desire for increased transparency was driven by worrying issues that could directly impact them or their child. These concerns include previous product recalls and safety breaches, that shed light on health concerns in relation to food products.

Mothers now feel that packaging information is insufficient to assess formulated milk powder, and are looking for declarations on quality check processes as a form of reassurance that the product is truly safe for them, as well their children.

These include transparency on how quality checks are conducted during food production, as well as during food sourcing and the types of quality control implementations.

Mums want more information of milk product

Mums share various concerns when it comes to finalising their buying decisions for powdered milk – they now want to track the information to have a good insight on nutritional value and facts, types of quality control, product authenticity and quality check process before they make up their minds.

There are two factors that they take into account when it comes to quality checks for formulated milk powder – the food source and how it is processed during production. Every country has its own complex regulations when it comes to quality management as the risk of improper checks can have severe implications on mums and children.

Formulated Milk Powder for Children Malaysia - Why parents want to trace information

Majority of participants emphasised that transparency and the ability to trace such crucial information are factors that provide them with the confidence they need in a brand and the milk powder. 91 percent of mums stated they want their qualms comforted by knowing the formulated milk powder products has undergone the relevant checks and is safe for consumption for them and their child.

Following that, they want to be able to track information to ensure the formula milk powder products on hand are genuine with quality assurance.

How parents trust a product

Today, brand transparency matters more than ever – customers want to know everything about the products they buy and about the companies who produces the items too. This is especially for mothers in particular when it comes to choosing a brand of formulated milk powder with the key nutrients to supplement their womb during pregnancy, and their children.

For mums, while key nutrients like vitamins, minerals and DHA content in milk powder are important, trust is won through good quality milk products that are able to be forthcoming about their processes. Brands that can show their formulation is made from reliable food sources and have adhered to proper quality control offers mothers the assurance they yearn for themselves and their child.

Friso® Gold Products

1. Frisomum® Gold

   Frisomum® Gold isn’t just milk for pregnant women, it also provides a good foundation for your ever-growing child. Frisomum® Gold’s unique Dual Care+ formula for pregnant mothers contain the essential nutrients for their foetus’s development which are:

   • Vitamin B12 – Needed for red blood cell production and the healthy functioning of the nervous system.
   • Folic Acid – Folic acid is essential for growth and division of cells. Folate plays a role in the formation of red blood cells. Folate helps to maintain the growth and development of the foetus.
   • Iodine – Essential for the formation of thyroid hormones, which supports brain development.
   • Vitamin D –Vitamin D is necessary for the absorption and utilisation of calcium and phosphorus.
   • Calcium – Helps in the normal growth and development of bones and teeth.
   • Low glycemic index – The glycaemic index (GI) is a rating system for foods containing carbohydrates. It shows how quickly food affects your blood sugar (glucose) level when eaten on its own. The low glycemic index (GI) could help the mother avoid being overweight during pregnancy.


2. Friso® Gold 3

   Friso® Gold 3 is for toddlers which are children between the ages 1 to 3 years old with Easy to Digest nutrients so they can be strong inside to experience life at its best and fullest with you.

   DHA, AA, Omega 3&6 - To fuel learning growth. DHA is important for optimal visual and cognitive development1. AA is recognised for its key role for optimal health, cognition and development during foetal and early postnatal life2. Omega 3 and 6 fatty acids are important for normal development of the brain, nervous system, sensory organs and intelligence³.

   Calcium, Protein, Vitamin & Minerals - Muscle and bone growth. Calcium helps in the normal growth and development of bones and teeth. Protein is essential for your child’s growth, maintenance and repair for the body⁴. Vitamins and minerals are vital for growth and metabolism⁵.

   GOS, Nucleotides & Bifido Lactis - Helps absorb key nutrients & build strong immune systems. GOS are prebiotics that can help with constipation and more⁶. Nucleotides can promote healthy gastrointestinal and immunological growth in young children⁷. Bifido Lactis is important for diarrhoea prevention as well as immune and gut maturation⁸.

3. Friso® Gold 4

   Friso® Gold 4 is made for children above the age of 3 and contains the right choice of nutrition support through its milk powder which are:

   DHA, AA, Omega 3&6 - To fuel learning growth. DHA is important for optimal visual and cognitive development¹. AA is recognised for its key role for optimal health, cognition and development during foetal and early postnatal life². Omega 3 and 6 fatty acids are important for normal development of the brain, nervous system, sensory organs and intelligence³.

   Calcium, Protein, Iron, Copper, Vitamin A and K1 - These nutrients give rapid growth of muscle and bone, as well as healthy vision to prepare the body for study as children of 4 years old begin their preschool education. Calcium helps in the normal growth and development of bones and teeth. Protein is essential for your child’s growth, maintenance and repair for the body⁴. When copper is combined with iron, it allows the body to build red blood cells as well as maintain healthy bones, blood vessels, nerves, and immune system⁹. Vitamin A enhances vision and immune functions¹⁰. Vitamin K1 helps make other proteins in the body that are important for blood, bone and kidney health and can be found in dark, leafy green vegetables¹¹.

   GOS, Nucleotides & Bifido Lactis - Helps absorb key nutrients & build strong immune systems. GOS are prebiotics that can help with constipation and more⁶. Nucleotides can promote healthy gastrointestinal and immunological growth in young children⁷. Bifido Lactis is important for diarrhoea prevention as well as immune and gut maturation⁸.

   With that being said, learn how to choose formulated milk powder with the nutritional value you and your child need. The next time you consider a brand, consider factors other than price and powdered milk nutrition facts and information. It is good to opt for the formula milk powder that also allows you to trace the product's quality control journey from farm-to-trolley, so that you can walk away from the store with peace of mind.

References

• Kuratko, C. N., Barrett, E. C., Nelson, E. B., & Salem, N., Jr (2013). The relationship of docosahexaenoic acid (DHA) with learning and behavior in healthy children: a review. Nutrients, 5(7), 2777–2810. https://doi.org/10.3390/nu5072777
• Salas Lorenzo, I., Chisaguano Tonato, A. M., de la Garza Puentes, A., Nieto, A., Herrmann, F., Dieguez, E., Castellote, A. I., López-Sabater, M. C., Rodríguez-Palmero, M., & Campoy, C. (2019). The Effect of an Infant Formula Supplemented with AA and DHA on Fatty Acid Levels of Infants with Different FADS Genotypes: The COGNIS Study. Nutrients, 11(3), 602. https://doi.org/10.3390/nu11030602
• Organic's Best. (2020, July 24). Why is omega 3 and omega 6 so important for babies? Organic's Best. Retrieved October 10, 2022, from https://organicsbestshop.com/blogs/organicsbestclub/why-omega-3-omega-6-is-important-for-babies#:~:text=Omega%203%20and%206%20fatty,the%20first%20months%20after%20birth
• The importance of protein for children's growth - baby & child nutritionist. SR Nutrition. (2022, February 28). Retrieved October 10, 2022, from https://www.srnutrition.co.uk/2020/07/the-importance-of-protein-for-childrens-growth/#:~:text=Protein%20is%20essential%20for%20your,vitamin%20D%2C%20calcium%20and%20selenium
• Singh, Harinder & Marjina, & Singh, Amandeep & Sharma, Deepak & Singh, Gurmeet. (2020). Role of Mineral and Vitamin for Infant, Toddler and Pregnant Women. 19. 107-115.
• Fanaro S, Boehm G, Garssen J, Knol J, Mosca F, Stahl B, Vigi V. Galacto-oligosaccharides and long-chain fructo-oligosaccharides as prebiotics in infant formulas: a review. Acta Paediatr Suppl. 2005 Oct;94(449):22-6. doi: 10.1111/j.1651-2227.2005.tb02150.x. PMID: 16214761.
• Benefits of nucleotides for babies and toddlers. Einmik. (2018, November 9). Retrieved October 11, 2022, from
  https://www.einmilk.com/benefits-of-nucleotides-for-babies-and-toddlers/
• Baglatzi, L., Gavrili, S., Stamouli, K., Zachaki, S., Favre, L., Pecquet, S., Benyacoub, J., & Costalos, C. (2016). Effect of Infant Formula Containing a Low Dose of the Probiotic Bifidobacterium lactis CNCM I-3446 on Immune and Gut Functions in C-Section Delivered Babies: A Pilot Study. Clinical medicine insights. Pediatrics, 10, 11–19.
  https://doi.org/10.4137/CMPed.S33096
• Ware, M. (2017, October 23). Copper: Health benefits, recommended intake, sources, and risks. Medical News Today. Retrieved October 11, 2022, from
  https://www.medicalnewstoday.com/articles/288165
• Patwal, S. (2022, September 14). Vitamin A for kids: Right dosage, benefits & side effects. MomJunction. Retrieved October 11, 2022, from
• Castle, J. (2020, October 2). All about vitamin K for kids. The Nourished Child. Retrieved October 11, 2022, from https://thenourishedchild.com/vitamin-k-kids/