Discover the secret to Friso^® Gold’s naturally nutritious milk

The most important ingredient is good milk. With over 11,000 family-owned farms in the Netherlands, and an average of 100-200 cows per farm, our cows have enough space to roam and graze, allowing them to be physically active as well as comfortable. Each cow also has its own electronic collar and unique tag that allows us to monitor their individual health status, such as how many steps they have taken, when they were last milked, and milk composition. Farmers can then create customised feeds that provide optimal nutrition based on the milk composition and each cow's needs. Furthermore, our cows have the freedom to be milked whenever they like - resulting in naturally nutritious milk.

Producing naturally nutritious growing up milk is no easy feat. There are many steps to take and we keep a close watch on each one. From milk collection and optimum storage, to stirring the milk every two minutes to maintain freshness, to milk transportation across our factories via our milk trucks, equipped with insulated tanks that keep the temperature below 4°C, the stringent quality checks conducted by our internal and external audits conducted on our products before export and shipment are all in place to ensure that you get the highest quality growing up milk we have to offer.

Unlike adults, a child’s digestive system is delicate and requires the softest of touches. Friso^® Gold growing up milk is designed with your child in mind – it is made with Novas™ Signature Milk, which contains small molecules with soft structure. LocNutri™ Technology preserves natural nutrients using mild heat treatment during the production process, thus helping to support your child’s digestion and making it much easier for them to receive all of nature's goodness.

At FrieslandCampina, we continuously strive to improve the nutritional value of our products. That's why our Friso^® Gold range of growing up milk have no added sucrose as ingredients, while at the same time providing natural nutrients such as protein, calcium, and B Vitamins without increasing the calorie intake or risk of cavities for your child. This is also in keeping with World Health Organization (WHO) guidelines to reduce sugar intake for children and adults alike ¹

Caring for your child is one of life's greatest tasks, and it only makes sense for us to set our standards high when we create products for mum and child. We believe that every good product needs to be packaged well for us to be able to deliver the quality growing up milk created for your child. Every Friso^® Gold tin is packaged with a Protection Lid that is designed to be tamper-proof and airtight, complete with two safety locks that secure your quality milk. The thoughtful design also includes a hygienic spoon holder to avoid contact with the powder, and leveller to ensure you get accurate servings every time.