Introducing TrackEasy - The Journey of Friso® Gold MY

Breast milk is best for your baby

Breastfeeding is the best nutrition for healthy growth and development of babies. Exclusive breastfeeding for 6 months is the optimal way of feeding infants. Thereafter infants should receive complementary foods with continued breastfeeding up to two years or beyond. Good maternal nutrition helps sustain an adequate supply and quality of breast milk. Unnecessary introduction of bottle feeding, partially or fully, or of other complementary foods and drinks may have a negative impact on breastfeeding, which may be irreversible. Consult your doctor and consider the social and financial implications before deciding to use breast milk substitutes or if you have difficulty breastfeeding. Follow usage, preparation and storage instructions of breast milk substitutes or of other complementary foods and drinks carefully as improper or unnecessary use may pose a health hazard.

Friso^® Gold TrackEasy

Scan and experience your tin's full journey.

An industry-first innovation, TrackEasy lets you trace your Friso^® Gold tin’s full journey from our Holland-owned farms down to the rigorous checks at each step of milk production.

FIND STORE NEAR YOU

Why TrackEasy*

91% of mums want to trace product information to ensure product is safe to consume

96% of mums think that infomation on packaging is insufficient & want to know more on quality check process at food source and production

*Based on survey conducted by theAsianparent on Dec 2019 – Feb 2020 with over 400 Malaysian pregnant mothers and mother with child > 1 year.

Scan to trace your Friso^® Gold tin’s full journey from its source.

Farm quality checks to ensure well-being of cows

Farm Checks

Be informed of the location of farms and the well-being of cows with the Farm Quality Checks.

Ensure milk is at optimal freshness with transportation of fresh milk at no higher than 4⁰C

Milk Collection

Ensure your milk is of the best quality before it leaves the farm with transportation of fresh milk at no higher than 4⁰C for optimal freshness.

LocNutri™ Technology gently processes milk into milk powder and is packed after stringent tests

Packaging

LocNutri™ Technology gently processes milk into milk powder and is packed after stringent tests.

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Final Quality Check

A comprehensive range of rigorous checks are carried out throughout the whole process.

Track your tin’s progress with shipment dates, product ID and expiry date

Export & Arrival

Track your tin’s progress with shipment dates, product ID and expiry date to give you a peace of mind.

TrackEasy Milk Traceability System

QR code at the bottom of the tin to trace the full journey

Scan the QR code at the bottom of the tin to trace the full journey

OR enter your code here

Scan to trace your Friso® Gold tin's full journey from its source

Want to know more?

Get all the information you need with our e-book here.

Friso^® Gold

Friso^® Gold Mum

Explore Friso^® Gold Products

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Friso^® Gold Mum

For pregnant and lactating mums

Buy now Learn more

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Friso^® Gold 3

1-3 Years

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Friso^® Gold 4

3 Years onwards

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